Transforming the Mobile Experience with Cisco Wireless Location Services

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March 18th, 2014

By Cisco Systems

It’s a mobile world, with almost 7 billion mobile subscribers worldwide in 2013, the equivalent of almost one device for every person on the planet. The rapid increase in mobile devices is making Wi-Fi a preferred method of network access, with the United States having more than 1 mobile device per person and 125 million smartphones shipped every year. With this growth rate, and a predicted 10 billion mobile devices by 2016, organizations can look to mobility and the Wi-Fi network to deliver innovative user services and enhanced customer experience. At the same time, this trend presents businesses with both tremendous opportunities and unique challenges, and numerous innovative businesses are rapidly emerging to help unlock business value from this growth.

A Technical Review of Cisco’s Wi-Fi-Based Location Analytics

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October 21st, 2013

By Dr. James Little and Dr. Brendan O’Brien

The rapid increase of mobile devices is making Wi-Fi the preferred method of network access, predominantly within buildings, but also outside. This trend presents businesses with both tremendous potential and unique challenges. Location analytics, in conjunction with the Cisco® Mobility Services Engine (MSE), enables businesses to realize unprecedented benefits from location-based services:

● Location analytics: Estimates the number of visitors, the amount of time they spend, and the frequency of their visits within the site

● Advanced analytics: Provides knowledge of movement patterns by these visitors while they are in the building

Together, these analytics provide detailed insights into general behavior patterns of people moving and interacting within a venue or open space. Location analytics uses advanced data mining techniques tuned to the type of data Wi-Fi location provides. This data is based on potentially millions of position triangulations made per day by Cisco’s MSE. This white paper discusses the technology and capabilities behind Cisco’s location analytics.