Podcast Production Process
A brief outline of the podcast production process for guest:
Schedule and Process: The process is very simple.
For more information on how to prepare for the recording, please see our Guest Podcast Recording Procedures page.
Content Scope Plus Intro and questions: First time is scheduled to scope content focus. This can be done via a conference call/web conference or what most do is simply send us a presentation or write-up on the topic where my team and I use it to create the podcast intro (2 paragraphs) and 4 questions. Lippis Report staff then provide a script that contains topic intro and guest questions well before recording time, one to two weeks.
Review Intro & Questions: With intro and questions completed, guest have the opportunity to review the topic introduction and questions to assure we are focused. Suggested changes are permitted. Some firms send us their answers to questions before recording, which is useful but not mandatory.
Audio podcast record: With intro and questions reviewed we can record. Recording is conducted over the phone. We strive to limit the podcast recording to a max of 15 minutes, 10 is best. Remember one paragraph takes about 1 minute to read. Please see this link for best practices for podcast guest.
Review: With the podcast recorded our studio will edit and produce the final product. We will provide a title, abstract and url to the mp3 file for guest review. We seldom edit the audio podcast. We are open to suggestions on the title and abstract, but we receive very few as we are usually right on.
Publish: After the review we place the podcast into our publication cycle where it will be promoted to our 35K subscribers, live on the home page of lippsireport.com for two weeks, posted at itunes, Yahoo and many other podcast sites. Guest will also receive the final title, abstract and permanent url plus embed code so that guest may promote the podcast on its network of sites.
Reporting: The audio podcast download status will be reviewed with guest during our scheduled quarterly meetings.