Boost Revenue and Customer Satisfaction with Managed Application-Acceleration Service
By Cisco Systems
A burgeoning global trend toward branch-infrastructure consolidation is creating a significant new managed-service opportunity. Enterprises that centralize their application, file, and print services need assurance that their branch-office employees can access services over the WAN as quickly as they could over the LAN. Service providers can meet this need by offering a managed application-acceleration service in conjunction with their existing Multiprotocol Label Switching (MPLS) VPN service. Cisco estimates that the worldwide market for managed application-acceleration services will reach US$1.3 billion in 2011. The total revenue opportunity is even greater because enterprise customers that subscribe to the service are also candidates for additional managed services, including high availability, managed security, co-location, and storage. Providers who introduce a managed application-acceleration service have a strong value proposition. The service optimizes branch-office application, file, and print services across the WAN while also reducing operational expenses, increasing operational efficiency, and enabling centralizing backup, which protects data and helps ensure regulatory compliance. Good candidates for the service have a few to thousands of branches and might be initiating consolidation efforts, experiencing slow application performance, or beginning WAN refresh projects.
This white paper, intended for service provider business executives, explains why business customers subscribe to a managed application-acceleration.
