Retail Store 2.0: Communications and IT Address Retailers Business Concerns
Retail business executives are measured on customer experience, revenue and productivity. Retail IT executives are expected to lower TCO while being integral to addressing the most pressing retail issues, that being customer brand loyalty and creating an environment which delivers an excellent experience. The communications industry is driving new value in retail stores with what I call Retail Store 2.0 (RS 2.0). RS 2.0 addresses retail executive concerns including creating brand loyalty, delivering good to excellent service, lowering TCO, simplifying communications, and delivering improved visibility, security and control of communications. Bruce Mazza, Director of Branch Solutions and Leslie Levy, Senior Manager of Retail Solutions, both from Avaya discuss value creation in retail and multi-site environments through Intelligent Store Architecture.