Intelligent Communications Powers the Next Wave of Productivity Growth
Mar 24, 2008By Zeus Kerravala, Yankee Group
The combination of IP networks and ubiquitous connectivity has created a world that seems much smaller today than it did in the past. As the world continues to shrink, the concept of place and time is no longer a barrier to corporate communications. Additionally, our extended enterprise continues to grow. It’s not just internal employees that rely on corporate information; it is also customers, suppliers, vendors, partners and anyone else in a company’s demand-through supply chain.
To truly harness the power of the extended enterprise, companies need to deploy an intelligent communications strategy that combines traditional communications and collaboration tools with business applications. In this white paper Zeus Kerravala of the Yankee Group details a Road Map to Intelligent Communications and its business value backed up with case study examples.






2012: More then 50% of global 2000 concerns appoint a Chief Communications responsible for communications enabling business process. Communications Enabled Business Processes or CEBP is systemic and common across the global 2000 as it’s a contributor to corporate annual productivity, on the order of 1.5 to 3%.” 