Measuring the Pain: What is Fragmented Communication Costing Your Enterprise?
By Insignia for Siemens Communications
Unified Communications (UC) is a relatively new technology solution category with a lot of different definitions. This research summary describes several categories of latent cost that are unnecessarily borne by businesses of every industry and size each year. Insignia Research, a global marketing research firm headquartered in Toronto, set out to objectively and comprehensively measure the nature and impact of communications friction, latency and overload — based on the real-world experience of those who know best — knowledge workers. The study clearly identifies, prioritizes, validates and quantifies the pain, frustration and costs (both monetary and customer satisfaction) that is endured in the typical organization today.
