Comments on: The Chief Communications Officer´s Time Has Come http://lippisreport.com/2007/03/26/the-chief-communications-officer%e2%80%99s-time-has-come/ Resources for Network / IT Business Decision Makers Fri, 25 Jul 2008 19:21:48 +0000 http://wordpress.org/?v=2.0.2 by: Nick Lippis http://lippisreport.com/2007/03/26/the-chief-communications-officer%e2%80%99s-time-has-come/#comment-13118 Mon, 16 Apr 2007 19:20:50 +0000 http://lippisreport.com/2007/03/26/the-chief-communications-officer%e2%80%99s-time-has-come/#comment-13118 Your comments ring true Eric. The CCO role will become more focused as the industry starts to wrap its collective mind around communications enabled business process or CEBP. CEBP by definition brings together business unit managers, process engineers and IT. Someone needs to manage this process if companies are going to reap the rewards. Your comments ring true Eric. The CCO role will become more focused as the industry starts to wrap its collective mind around communications enabled business process or CEBP. CEBP by definition brings together business unit managers, process engineers and IT. Someone needs to manage this process if companies are going to reap the rewards.

]]> by: Eric Schummer http://lippisreport.com/2007/03/26/the-chief-communications-officer%e2%80%99s-time-has-come/#comment-12789 Thu, 12 Apr 2007 08:56:23 +0000 http://lippisreport.com/2007/03/26/the-chief-communications-officer%e2%80%99s-time-has-come/#comment-12789 I could not agree more. That has been the role of my company for 5 years now. A perfect example of the truth of the statement, is that one of my clients, Applica conusmer products ( Black&Decker and other brands) produced a letter coming from the CEO, where he acknowledges the strategic value communications play now in this large corporation, as opposed to a few years ago, where an ex-stewardess was the telecom manager for the corporation. From 5 MM$, costs were brought down to less than 1MM$. This could only be accomplished by a deep dive into the business, the core, the business units, and the technologies available to addv alue to the business wether it's voip as a trunk, or as an intelligent unified communications extension to a roaming employee. Add to that the aspect of global expense management, and the relation between convergence, business operations, expense management and infrastructure, and you clearly need a Chief Communications officer in the house! I could not agree more. That has been the role of my company for 5 years now.

A perfect example of the truth of the statement, is that one of my clients, Applica conusmer products ( Black&Decker and other brands) produced a letter coming from the CEO, where he acknowledges the strategic value communications play now in this large corporation, as opposed to a few years ago, where an ex-stewardess was the telecom manager for the corporation. From 5 MM$, costs were brought down to less than 1MM$.
This could only be accomplished by a deep dive into the business, the core, the business units, and the technologies available to addv alue to the business wether it’s voip as a trunk, or as an intelligent unified communications extension to a roaming employee.
Add to that the aspect of global expense management, and the relation between convergence, business operations, expense management and infrastructure, and you clearly need a Chief Communications officer in the house!

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