Shimano American Corp.: A Unified Communications Case Study

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Shimano American Corp. is the North American operation of the Japan-based Shimano Inc. The company distributes both the best bicycle components on the planet and fishing tackle throughout North America. Since its founding, Shimano has focused on providing high-quality products for people who enjoy outdoor activities such as cycling and fishing.

The North American division of Shimano handles sales and distribution of the company´s products over a broad area, and its sales staff is often on the road. Shimano American worked with Siemens to implement an IP-based phone system and unified communications capability that enables Shimano American´s revenue-generating employees to more effectively communicate with customers and collaborate with each other.

4 Debates over Shimano American Corp.: A Unified Communications Case Study

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